Digital Marketing Blog from WSI - 15 mind-blowing social media stats from 2010

Here is a summary of some stats recently published on the Econsultancy blog site.  Assuming that these statistics are reasonably accurate, they highlight the importance and maturity level of the social media area. They also support the belief that the within a short few years any company that is not fully engaged in social media activities will lose a substantial section of its potential market to its competitors. Here is a summary of some of the stats:

• There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
• There are now 11m LinkedIn users across Europe.
• Towards the end of last year, the average number of tweets per day was over 27.3 million. 
• The average number of tweets per hour was around 1.3m.
• More than 700,000 local businesses have active Pages on Facebook.
• Purpose-built Facebook pages have created more than 5.3bn fans.
• 15% of bloggers spend 10 or more hours each week blogging, according to Technorati's new State of the Blogosphere.
• At the current rate, Twitter will process almost 10bn tweets in a single year.
• About 70% of Facebook users are outside the USA.
• India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
• More than 250 Facebook applications have over a million combined users each month.
• 70% of bloggers are organically talking about brands on their blog.
• 38% of bloggers post brand or product reviews.
• More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

Whilst these numbers are very impressive as with all numbers produced about the internet, they are out of date within a week of being published.  However the message is clear and it is important to take a measured view of them. No single piece of information can be used to drive an online strategy, or be used as a forecast as to the direction any specific social media.

Post from WSI Digital Marketing in Sussex.