An Effective Corporate Blogging Strategy - Lets you build a strong and reliable brand image
How do you get your customers to see your company/brand as the best solution to resolve their problems? One highly effective method is by rolling out a strategic corporate blogging plan. Whether you're a banker, a multinational company or the local grocer, bringing your clients on the same page as you requires a good deal of thinking, smart strategies and flawless execution by an effective team.
Ten tips on creating a successful blogging forum:
- Determine your purpose (and timeline) and a create a theme that's in line with your USP
- Select the right people to drive your message across
- Be clear, concise and hard hitting
- Make sure the process is seamless, have a growing library of information for ideas
- Maintain a healthy dialogue and convey sincerity
- Avoid "selling" and marketing overkill
- Enjoy the praise but use negative feedback to take your service up a notch
- Let your customers be your most avid promoters; use blogging for powerful word-of-mouth advertising
- Make your clients aware of your blogging forums - engage, involve and inspire them!
- Monitor and track your blogging efforts to optimize results
Call now to set up a free, no obligation consultation on 01580 819529 . Or fill out a simple online form to get in touch with one of our Digital Marketing Consultants here.
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