How Big is Your Digital Marketing Plan?

Digital Marketing is both a science and an art.  For anybody that is running an online business you will come to realise that there is a lot to do, a lot to learn, the business landscape keeps changing and internet technology is moving fast.  What is going to happen in the next 6 months, never mind thinking and planning strategically for the next 1/2 years.  In my days in the large corporate world we used to do 5 year plans!  Can you believe that....? Very soon you will come to the realisation that to succeed, you need to do the most if not all of these things:

• create a website
• keep your website fresh and up to date
• run and manage PPC campaigns
• build an email list
• network with your target market
• create and maintain a blog
• figure out social media, eg twitter
• create videos
• optimise your web site
• get onto Google business centre maps
• optimise your videos
• write white papers
• conduct webinars
• run podcasts
• increase shopping cart sales
• lower bounce rates
• understand web site statistics
• manage your online contacts
• create a better backend database
• streamline your social media activities
• write articles
• answer emails
• rank higher in the search engines
• connect with people on Facebook
• create better autoresponders
• etc...etc.

and if you are in business then you need to find a way to actually (shock horror) make money...In addition, there will be some offline marketing that you may need to do and blend in with your digital marketing plans.  I won't write another long list but you may go to trade shows, advertise locally etc. I'm sure you are getting the picture.  You will need help and we at WSI in Sussex are here to help you.  We have a group of digital marketing experts that can work in innovative ways with you to increase your online credibility, drive targeted traffic to your website and help you stay in touch with your visitors through an appropriate communication plan.