Blogging for Business and how to Build a Reputation - Walking the talk

Blogging for Business and how to Build a Reputation - Walking the talk

Blogging is a great way to show your customers, employees and other stakeholders that you're serious about "walking the talk". The Web has revolutionised the way business is conducted and it's not only because you can connect with your prospects around the globe in the blink of an eye. It has also become easier for your customers to find your competitors or post feedback (positive or negative) on your products / services.

Transparency is the key to a "healthy" organisational climate. Blogging lets customers have a close (but structured) view of your operations and keeps your staff in the know of what's happening in the organization. Rather than let perceptions roll asunder, you can maintain significant control of your business / brand reputation and stay connected with sustained and consistent blogging.

Blogging to get your message across...

• It's cost-effective Customer Relations Management (CRM): By providing a forum for your customers to talk about their experiences with your product and service, you'll get the kudos directly and likely be the first to learn about "issues".
• Helps you be better prepared for damage control!
• A vital link to your employees: Staff buy-in is critical, no matter how brilliant your market strategy may be. Maintain a close connection by keeping your employees in the loop and build morale by acknowledging their contribution.
• Sowing the seeds for innovation: Creative, new ideas offer a fertile ground for innovation and help you stay ahead of the game. What better way to get in to the mind of your consumers and/or stay in constant touch with their changing needs?

To know more about the essentials and best practices for blogging, join us for a webinar entitled "Blogging to Build a Reputation". You can also contact our Digital Marketiing practice via the contact form.