Mobile Marketing for Language Schools and Tourist Attractions - Case Study

We are continuing our series of short scenarios on how different business can make use of mobile technology and mobile marketing to better market their products and services.  All these example are practical ways that we think different businesses can use mobile marketing for business to support their business in innovative ways.  Here is another example of how mobile marketing for business could be used in a scenario for Language Schools & Tourism Attractions

1. Mary, the Executive Director for a private language school, has a challenge. She has 3 different sites, more than 200 students (none of whom have English as a first language), and a need to quickly communicate with her students in a medium that she knows that they use (mobile phones). The old method of important news being read off at the start of class is not always timely (nor understood). Mary is also always looking to find ways to improve school revenues.

2. Mary subscribes to a shared short code that is used to broadcast school news. All students are encouraged to subscribe to the school's campaign upon enrollment. The shared short number is also advertised across the school on posters and in the welcome packages received by every student. The message reads something like this, “Send SCHOOL NEWS to 77777 to receive school news, bulletins, and city promotions from our partners”.

3. Students, upon seeing the short code offer, text the message from their mobile phones. They are greeted with an auto-reply message from Mary thanking them for registering for the service.

4. A local tourist attraction wants to bring more international students through their turnstiles. The tourist operator creates an offer for Mary to send to her students, paying the school a referral fee for any student who visits. The offer reads, “School City Tour tomorrow. Show this msg and get a free gift. Only £20 per person. See Mary if interested.” [msg: 143 character count]

5. Everyone makes money and is grateful for the service

Do you run a Language School or a Tourist Attraction or do you know somebody who does.  Can you see this type of scenario working for them.  If you can, then contact us on our Digital Marketing Contact Page and we can help you leverage the power of mobile marketing to build your brand, generate leads or communicate better with your customers.  Give us a call!