Mobile Marketing for Business - Conference & Event Organizer

Mobile Marketing Series of Business Scenarios:

We have had great feedback from customers and prospects about how they can understand how mobile technology and mobile marketing can help their business by painting some simple scenarios on how best to use this for their business.  

So,we are continuing our series of short scenarios on how different business can make use of mobile technology and mobile marketing to better market their products and services.  All these example are practical ways that we think different businesses can usemobile marketing for business to support their business in innovative ways.  Here is another example of how mobile marketing for business could be used in a scenario for a Conference & Event Organizer:

1. Jane, the conference coordinator for a local tradeshow, wants to provide her conference attendees with a value-added service. She wants to be able to communicate with them over the duration of the event with numerous offers. Email won’t work for most as they do not all have email on their devices. However, the majority of attendees do have cell phones. So, Jane creates multiple shared short code campaigns for conference attendees: one for “Things to do while in town”, two for “Conference Scheduling Announcements”, and three for “Post-conference feedback”

2. Jane publishes the shared short codes on the pre-show marketing material with the message, “Text 'CONFERENCE' to 77777 from your mobile phone and be alerted to local city events via text message during your visit to the conference.” The same announcement and the other numbers are promoted during the opening address.

3. Conference attendees subscribe to the campaign and receive a message from one of the sponsors [hey... never miss out on revenue generating sponsorship opportunities] thanking them for attending and informing them that they have opted in to the service.

4. One of the sponsors is running a golf tournament during the conference. But on the day of the tournament, hurricane force winds and rain, dampen the enthusiasm. Jane, thinking quickly, offers to communicate via text message to all attendees to promote a new in-door wine and cheese instead of soggy golf. Jane logs in to the Texts.com short code service to initiate a campaign.

5. Jane composes a brief text message as follows: “Rain has washed away the golf. Join {sponsor} for a hosted wine and cheese instead at 1234 main street starting at 2:00 PM. To stop msgs, text STOP to 77777” [msg: 156 character count]

6. Jane is a hero!

How are using mobile marketing and mobile technology for your business? If you need any help or advice on how best to make this work for your business, then get in contact with us via our Digital Marketing Contact Page or give us a call on 01580 819529