Case Study: Mobile Marketing for Politicians

We have had great feedback from customers and prospects about how they can understand how mobile technology and mobile marketing can help their business by painting some simple scenarios on how best to use this for their business.  

So, we are continuing our series of short scenarios on how different business or, in this case a local politician, can make use of mobile technology and mobile marketing to better market their products and services.  All these example are simple ways that we think different businesses can use mobile marketing for business to support their business in innovative ways.  These are some practical ways that we think people can use this new technology and are illustrative only.

Here is another example of how mobile marketing for business could be used in a scenario for local and national Politicians & Elected Officials:

1. Sarah, a local mayor, wants to keep in touch with her local constituents. She publishes either a shared short code or a Call-to-Subscribe phone number on all of her direct mail pieces, in her email signature, on her stationary, and even on a billboard along the main commuter thoroughfare.

2. The marketing offer reads something like, “Sarah is listening. Text the word 'DEMOCRACY' from your mobile phone to receive SMS alerts on local issues. Give your feedback instantly.

3. Interested citizens would use their mobile phone to ‘opt-in’ to the town issues campaign. The citizen would text the keyword and receive a text back that is written something like, “Thank you for subscribing. I really care what you think. You will receive town issue alerts via SMS on your mobile phone. Unsubscribe at any time by texting STOP to 77777.”

4. Sarah is faced with an important town issue concerning a new development and wants to survey her constituents. She creates a mobile marketing campaign that reads something like, “Are you in favor of a tax increase for a new Springfield park?  Leave a msg at xxxxx-xxxxxx with your opinion. To stop msgs, text STOP to 77777” [msg: 140 character count]

5. Sarah engages her audience at rates cheaper than direct mail. The local community is happy that she cares what they think.

At the last election, politicians in the UK definitely started using social media to try and connect with their supporters and the voters.  However, it was no where on the scale that we saw from Obama during the UK elections.  However, the opportunity is there for national and local politicians to engage with their communities via mobile marketing technques.