Mobile Marketing for Sports Clubs

We have had great feedback from customers and prospects about how they can understand how mobile technology and mobile marketing can help their business by painting some simple scenarios on how best to use this for their business.  

So, we are continuing our series of short scenarios on how different business or, in this case a sports club, can make use of mobile technology and mobile marketing to better market their products and services.  All these example are practical ways that we think different businesses can use mobile marketing for business to support their business in innovative ways.  Here is another example of how mobile marketing for business could be used in a scenario for a Local Sports Club:

1. David, a football coach of a local team, needs a quick way to keep in touch with his players and their parents. Because nearly every one of his players has a mobile phone and are just as adept at texting as they are at football, he creates an SMS campaign at the start of the season. Every player is told to subscribe to the short code from their mobile phones for team updates. In the orientation kit provided to parents, the shared short code is promoted.

2. The marketing offer sounds something like this [imagine it being said in a big booming football coach voice],“If we want to win, we all need to be on the same page. Sometimes things come up throughout the year. Scheduling changes. Game announcements. Pep talks, tactics. And I may not have time to call each and every one of you. So take out your cell phone and text the word 'GAME ON' to 77777 now. All announcements will be delivered via your mobile phones.

3. The players, not wanting to get on their coach’s bad side, will take out the phone and subscribe. They will receive a canned text that sounds something like this, “Go United! You have subscribed to the team’s alert line. Unsubscribe at any time by replying STOP to this msg.”

4. The season gets off to a bumpy start and the coach decides that he needs to call an impromptu morning practice. A run a 6:30 AM in full gear. David logs into the application and creates an offer that reads, “Rise and shine. Extra practice tomorrow morning at 6:30 AM. Meet at the fields and be ready to run.  To stop msgs, text STOP to 77777” [msg: 133 character count]

5. Everyone gets the message and can act easily on the football coach's instructions.

So mobile technology can be used in many different ways.  This is just a simple way that it could be usef for a Sports Club. We are sure that you can see the possibilities of mobile technology and mobile marketing for larger clubs and for ways of keeping in touch with players, parents and supporters on a bigger scale.  Here at WSI Digital Marketing, we can help you leverage this exciting new technology in ways that you may not have though of so give us a call on 01580 819529 or via our contact page.