Mobile Marketing and Mobile Technology

From Anthony Burke at WSI Digital Marketing

Mobile Marketing is likely to be the next big thing for online marketing.  The revolution will be driven by huge advances in mobile technology and mobile infrastructure.  

For example, mobile technology, including the iPhone, the Droid and many more is quickly taking over in today’s world!  Businesses should be keen to make significant advancements in the worlds mobile space to keep up. As mobile technology keeps the customers connected for almost 24 hours a day, enterprises are moving beyond the vanilla desktop world to keep attuned to their customer’s needs. The rise in mobile technology is presenting online marketers with new ways of building brand, getting qualified leads and communicating with their customers.

On the WSI blog we are going to run a series of blog posts dedicated to mobile marketing and mobile technology and the implications and benefits for businesses and their marketing departments  Here is a simple example of how it may work for a restaurant business in London.

We firmly believe that Mobile Marketing is the next big thing for the marketing, advertising and PR world.  Here is a simple example of how it would be used in the restaurant business:

1. Fred has a seafood restaurant in London and publicises his shared short code on his menu, also via a poster by their door to the restaurant, on all their receipts and on their website

2. The marketing offer reads something like, “Text the keyword 'SEAFOOD' to 77777 from your mobile phone to be alerted to dinner specials and last minute availability

3. The restaurant patron would use their mobile phone to ‘opt-in’ to the restaurant specials campaign. They would subscribe by texting in the keyword. They would receive confirmation of their mobile subscription with a text to their subscribing number that sounds something like, “Thank you for subscribing. We will send you a text message with our restaurant specials. Unsubscribe at any time by texting the word STOP to 77777.

4. The restaurant looks at their Tuesday night reservations and anticipates a slower than anticipated crowd. They also have just received dozens of live lobsters that must be moved or the inventory would perish. They log-in to the Texts.com service to initiate a campaign

5. The restaurant composes a brief text message as follows, “Joe’s Restaurant Lobster Fest – Tonight only. Call 604-555-9876 for reservations. Show this text and get 20% off your bill. To stop msgs, text STOP to 77777”  [msg: 156 character count]

6. Fred is happy. The lobsters are not!

At WSI Digital Marketing, we offer great mobile marketing services that help businesses to communicate with their customers through custom mobile services so please get in touch with our Digital Marketing practice.