Correct Spelling is Key for Successful SEO

Correct Spelling is important for SEO

Checking the spelling of the content on your web site may seem like a trivial exercise but it is becoming increasingly important for the SEO ranking of your business website. However, it is very important to ensure that you write good content. Think about the accessibility and readability of your content for your web visitors and for the “spiderability” and indexing by the search engines.

Web visitors often spend less than 5 seconds on a page so checking your web pages’ spelling is a vital exercise. First impressions are very important and if visitors perceive the content and quality of your site is poor, they will leave your site very quickly – especially visitors with cognitive disabilities.

The cost of embarrassing web site errors, such as mis-spellings, has increased dramatically as search engines are placing a greater emphasis on the quality of content. Here at WSI, we have noted that search engines rank web sites higher when they are free from spelling errors. Clearly, the results of higher search engine rankings lead to:

§  More visitors

§  More potential customers

§  More potential sales

Therefore, it is important to make sure that your web pages are free from embarrassing spelling mistakes to ensure that your on-line presence is friendlier to both humans and search engines.

Quality Content is important for SEO

Traditionally, Search engine optimisation consultants have often failed to take into account the effect that good writing and good spelling can have on the ranking of a web page. However, traditional wisdom is changing. Correct spelling will make a good impression and will increase your on-line business credibility which is a very critical factor for increasing your business revenues.

Do you check the spelling of the content of your web pages as they are posted? If not, you should improve your SEO quality assurance processes and spell check your web site content before it is on-line. Act now, tomorrow could be too late, so why not do it now?

If you need help we have the tools to test your site so sign up for our Webscan report today.  If you want help or want to discuss this or any aspect of implementing an effective Digital Marketing System for your business, call me on 01580 819529, contact our Digital Marketing Office or email me at anthony@wsionlinebiz.co.uk