Green IT and the Enviroment - Innovative Ways to Market your Business

In June I wrote an article on a non - digital marketing way of marketing your business. In that article I argued the case for marketing your business by reducing your carbon footprint and communicating your plans and progress to your customers and prospects.  This is a great way to show your company credentials in the light of concern for the environment.  In the article I made reference to the Carbon Footprinting guide is available online as an interactive PDF at http://www.carbontrust.co.uk

I have recently written an article for the savvycitizens website from the BCS, the chartered institute for IT which covers Green IT and the Environment.  Environmental problems, and the role of Information Technology in them, are getting more consideration than ever.  Some of the main issues today are rising energy prices, global warming and old equipment piling up in storage and landfills.

Exactly what is sustainable IT?  Sustainable or “green” IT is a catch-all term used to describe the manufacture, management, use and disposal of IT in a way that minimises damage to the environment.  As a result, the term has many different meanings, depending on whether you are a manufacturer, manager or user of Information Technology.  You can read the full article on Green IT and the Environment here. 

For all businesses if is important to differentiate your business from the competition. Showing your green credentials is a great way to market your business and you can demonstrate thought leadership in a field that is very topical at the moment and likely to remain so for a long time. Marketing isn't just about digital marketing, PR, websites, PPC, SEO, advertising etc.  There are many innovative ways that you can market your business. Talk to us here at our Digital Marketing practice in Sussex