Wednesday, 18 August 2010

Social Media can boost your organisational productivity

Social Media is all pervasive and finding its way into many forms of personal and business life.  It can also work in the workplace as organisations can turn to social media platforms to improve communication with their staff, it has been suggested.

Martin Lyne, SME marketing director of Everything Everywhere, the communications company behind the Orange brand, said that positive communication benefits businesses. He recommended that business leaders take advantage of technologies offered by smartphones such as videoconferencing and emails on the go. They are predicting up to 15% improvements in productivity in one of their latest reports.  You can read the full report here.

'Ensuring your company has a presence on social media networks including Facebook, LinkedIn and Twitter are a great start for any small and medium-sized businesses wanting to increase their profile using social media,' Mr Lyne added.

'This will not only increase your company profile on search engines including Google, but it can also be used as a recruitment tool to grow your business.'  Last week, a report from Everything Everywhere/Orange suggested that good communication skills are crucial to creating a strong business. Being well connected and having a good online presence also boosts an organisation's success. Here at WSI Digital Marketing in Sussex we work with client to help them design and implement great social media strategies to help clients make operational efficiencies and also increase revenues and save costs.

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