Video Marketing is growing and growing

Video Marketing is a major growth area in the area of online marketing. Based on some recent analysis and research, performed by the Pew Research Center, 57% of people in America have downloaded online video and 19% download video daily. As PCs are gradually replacing televisions for a lot of consumers and mobile technology continues to develop, it can be expected that the use of video for many business and personal activities will continue to grow. The same study also discovered that over half of the users who are enjoying video were sharing the video clips with a number of people, showcasing the viral or person to person advertising feature associated with this method.
Video and audio are powerful forms of content and they are rapidly developing as the advertising tool of choice for most companies both big and small. They offer a lot of advantages over regular print content, including:

Showcase your businesses qualities - online shoppers really want authenticity and transparency and they need to know who you are and what your organisation stands for and is all about. Video is an excellent approach to promote your qualities.

• Get almost automatic results - video and audio will often be seen immediately while regular print articles and other content may often sit in an email inbox for weeks.
• Convey a better story - video and audio provide your business a unique chance to show rather than just tell your  prospects and clients about your products and services. In advertising and marketing  the old saying, "Show, don't tell" is still a very powerful message.
• Capture your audiences'  focus in a whole brand new way. If your target market has grown accustomed to print, then video and audio can really engage them once again and encourage action.
• Google has been progressively displaying more videos in the search results.
• Above all making a video is fun, is quite affordable and posting it is free.
• Get other people to promote your products and services for you. Just about all video sharing services like YouTube, include several tools to help people spread the word. In this way other people literally market your videos for you.

As yet there is reduced amount of competition. The majority of companies continue to advertise their business websites by making use of articles or blog posts. However, only a small percentage of them take advantage of videos.  This means that the level of competition is a lot less.

As outlined by a Marketing Sherpa analysis about Video Marketing published in January 2009, 57% of internet marketers who have made use of video for advertising reasons are usually happy with the results. You should be doing it for your business!