Market Your Business the Green Way

Carbon Trust - How to Market Your Business Another Way

Business have to look at all the ways that they can market their business.  Digital Marketing and other forms of off line marketing are where most business invest in marketing.  For most business, it is important to get a good blended marketing campaign which combines online and offline marketing across multiple channels.  In this post I am proposing a slightly different way which will bring your business benefits and also contribute to the reduction of carbon emissions.

The Carbon Trust has recently launched a new guide to carbon footprinting for businesses.  This guide gives clear and simple advice on reducing your emissions and explains how you can manage and reduce your greenhouse gas emissions by understanding what emissions are caused by your business's products and services.

The carbon footprinting guide outlines three key steps that your business can take to:

 1. Calculate your company’s carbon footprint - by measuring the greenhouse gas emissions produced from all your business activities and setting a target for reducing emissions in the future. The guide also explains how you can have your business's carbon footprint independently verified so that you can communicate your claims integrity and confidence.

2. Assess, communicate and verify the carbon footprint of a product – all products have a carbon footprint which includes carbon dioxide and other greenhouse gases that are emitted across its entire lifecycle from design, production, distribution, normal use and final disposal.

3. Use a carbon footprint for ongoing carbon management – the first step is to establish a carbon management programme to reduce emissions for your business.  A carbon management programme will show thought leadership and can help to encourage innovation and create cost-savings across your business. 

Carbon footprinting is a hugely helpful tool for understanding the impact your business has on climate change. The Carbon Trust has created this guide to help you understand:

• what makes up the carbon footprint of your business, product or services
• how to measure and communicate it effectively
• how to use that footprint as part of your long-term plan to reduce carbon emissions

Carbon Footprinting can also help your business to demonstrate thought leadership, cut costs, improve operational processes and meet reporting requirements for environmental legislation and is a great way to market your business!

The Carbon Footprinting guide is available online as an interactive PDF at http://www.carbontrust.co.uk 

Regards from WSI Digital Marketing Sussex