At WSI Digital Marketing we talk to our customers about the importance of an online marketing strategy as more an more PR and advertising moves online. However print is still important and we do have graphic designers with both print and web competencies to ensure we can work on an online/offline campaign.
Most businesses I speak to, especially SMBs, are reluctant to dispense with physical documents. Why? Because they work. We no longer have to convince people an investment in online content is important – even necessary – but I don’t know of a single company that’s made a complete switch from print to online marketing strategies.
Sarah Mitchell makes some great points in this article.
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